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Cincinnati Bell Launches Unique, Innovative Products in Fusion WiFi and Unlimited Everything Family Pak

07/09/08
New Ads Demonstrate Value of New Products; Fusion WiFi Ads Feature Nick Lachey
CINCINNATI, Jul 09, 2008 (BUSINESS WIRE) -- Cincinnati Bell Inc. (NYSE: CBB) recently launched Fusion WiFi and the Unlimited Everything Family Pak, two product offerings that differentiate the company from its competition and make it easier and more affordable for customers to stay connected. The product launches are supported by new print, television, radio, cinema, and online advertising in the Cincinnati and Dayton markets.

"Both Fusion WiFi and the Unlimited Everything Family Pak offer superior value for Cincinnati Bell customers," said Lisa Sammons, director of advertising for Cincinnati Bell. "For example, the Unlimited Everything Family Pak offers unlimited wireless voice, text and data in a shared rate plan for just $65 per person with a two-person minimum when bundled with home phone and ZoomTown high-speed Internet service. Additional wireless users can be added for $30 per month."

Unlimited Everything Family Pak

Cincinnati Bell's new Unlimited Everything Family Pak can satisfy a family's biggest talkers, fastest texters, and most intense Web surfers at a value unlike anything currently available in the market. The new Unlimited Everything Family Pak is available when customers bundle their family's wireless service with home phone and ZoomTown high-speed Internet from Cincinnati Bell.

Fusion WiFi

Fusion WiFi from Cincinnati Bell combines wireless and WiFi technology to give customers the speed and great reception they need to stay connected. Cincinnati Bell was the first carrier to launch converged wireless and WiFi service in the Greater Cincinnati and Dayton markets in June 2007. Fusion WiFi is an evolution of the original service and offers outstanding in-building reception and download speeds unparalleled by other wireless carriers in Cincinnati and Dayton.

With Fusion WiFi customers receive unlimited WiFi minutes for as little as $10 per month when bundled with other Cincinnati Bell products and services. The service is currently available with the Nokia 6086 and the BlackBerry Pearl handsets.

New Advertising Campaign

According to Matt Fischer, chief creative officer at WonderGroup, the new ads are designed to be relevant for each product's target audience. "Cincinnati Bell's in-depth market research uncovered the changes and trends in customer segmentation and purchasing behavior. As a result, we incorporated the 'voice of the customer' into the creation of the new campaign," Fischer explained.

Fusion WiFi advertising features hometown personality and singer Nick Lachey being chased around downtown Cincinnati by adoring fans. Advertising for the Unlimited Everything Family Pak takes a different approach as a teenager uses a family powwow to share his need for a better communications plan. The ads are part of the first campaign created for Cincinnati Bell by WonderGroup, a national strategic 360 degree digital advertising agency based in Cincinnati.

To learn more about Fusion WiFi or Unlimited Everything Family Pak, stop by any Cincinnati Bell retail store, visit www.cincinnatibell.com or call 513.565.9730.

About Cincinnati Bell Inc.

With headquarters in Cincinnati, Ohio, Cincinnati Bell provides integrated communications solutions--including local, long distance, data, Internet, and wireless services--that help keep residential and business customers in Greater Cincinnati and Dayton connected with each other and with the world.

In addition, businesses ranging in size from start-up companies to large enterprises turn to Cincinnati Bell for efficient, scalable office communications systems as well as complex information technology solutions including data center and managed services.

Cincinnati Bell conducts its operations through three business segments: Wireline, Wireless, and Technology Solutions. For more information, visit www.cincinnatibell.com.

About WonderGroup

WonderGroup, a Strategic 360 degree Digital Advertising Agency, is the consumer advertising agency of record for Cincinnati Bell. WonderGroup's client roster includes Kellogg's, ConAgra Foods, THQ, Heifer International, Evenflo and many others. For more information, visit www.wondergroup.com.

Note to Editors:

Samples of new Cincinnati Bell advertising are available upon request. Creative and production credits are as follows:

WonderGroup, 312 Plum Street, Cincinnati, OH 45202

Matt Fischer, Chief Creative Officer
Cheryl Meininger, VP Creative Director
Ried Cartwright, Associate Creative Director
Cindy Bayshore, Broadcast Producer

Lightborne, 212 East 14th Street, Cincinnati, OH 45202

Scott Durban, Executive Producer
Glenn Martin, Director
Jane Lester, Line Producer
Jeremiah Shuff, Editor

SOURCE: Cincinnati Bell Inc.

For Cincinnati Bell Inc.
Lisa McLaughlin, 513-368-1860
lmclaughlin@hsr.com