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Reds Manager Dusty Baker Will Use Cincinnati Bell Wireless to Call Bullpen

Cincinnati Reds Fans Can Purchase Exclusive Reds Wireless Phone
CINCINNATI, Mar 28, 2008 (BUSINESS WIRE) -- Cincinnati Bell Inc. (NYSE: CBB) and the Cincinnati Reds are teaming up to use wireless technology to call up relief pitchers at Great American Ball Park. Beginning with the Opening Day game on March 31, Reds manager Dusty Baker will use Cincinnati Bell Wireless to call up pitchers from the bullpen. In addition, Reds fans will be able to purchase the same handset at any Cincinnati Bell retail store.

"This latest partnership with Cincinnati Bell is just another way we are using technology to enhance the classic game of baseball," said Phil Castellini, chief operating officer for the Cincinnati Reds. "We are excited to be providing Dusty Baker this technology from Cincinnati Bell and that our fans will also be able to have the same phone he uses to call the bullpen."

Baker will use a red Nokia 3555 to call the bullpen this season, and the same model and system will be available for visiting teams to use as well. Although the handset features a camera with 4x zoom and video, Bluetooth technology, and a music player with an expandable memory, Baker will be strictly using the handset to place a one-way call to the bullpen.

"It makes sense for the hometown telecommunications provider to continue evolving the wireless technology inside Great American Ball Park," said Eric Schimpf, general manager of consumer wireless for Cincinnati Bell. "In recent years, we have taken measures to ensure that Cincinnati Bell Wireless customers experience the best network possible while taking in a Reds game. We are very excited to equip the dugout and bullpen with wireless service and will be eagerly waiting for Dusty's first call to the bullpen on Opening Day."

The Reds are only the second team in Major League Baseball to implement wireless calling between the dugout and the bullpen. To ensure that calls to the bullpen are secure and meet Major League Baseball standards, the Reds tested the Nokia handset in Great American Ball Park and during a spring training game in Sarasota, Fla.

Cincinnati Bell Wireless customers can purchase the Nokia 3555 and receive a free exclusive Cincinnati Reds wallpaper featuring Gapper and Mr. Redlegs as well as a ringtone of Joe Nuxhall's call of a Johnny Bench home run on Johnny Bench Night in 1983. New activations will also receive a ticket voucher good for two View-level tickets redeemable at select games in the Philadelphia Phillies and Los Angeles Dodgers series in April or the Florida Marlins and Pittsburgh Pirates series in May. For more information, visit any Cincinnati Bell retail store or

About Cincinnati Bell Inc.

With headquarters in Cincinnati, Ohio, Cincinnati Bell (NYSE: CBB) provides integrated communications solutions--including local, long distance, data, Internet, and wireless services--that help keep residential and business customers in Greater Cincinnati and Dayton connected with each other and with the world.

In addition, businesses ranging in size from start-up companies to large enterprises turn to Cincinnati Bell for efficient, scalable office communications systems as well as complex information technology solutions including data center and managed services.

Cincinnati Bell conducts its operations through three business segments: Wireline, Wireless, and Technology Solutions. For more information, visit

SOURCE: Cincinnati Bell Inc.

Cincinnati Bell Inc.
Lisa McLaughlin, 513-368-1860